Personal data protection

I. Basic Provisions

1. The data controller according to Article 4(7) of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data and on the free movement of such data (hereinafter referred to as "GDPR") is ALISY SPORT s.r.o., with its registered office at Ještědská 360, 460 08 Liberec 8, ID: 04661818, registered in the Commercial Register maintained by the Regional Court in Ústí nad Labem, Section C, Insert 36759 (hereinafter referred to as the "Controller"), which operates the website (hereinafter referred to as the "Website").

2. The contact details of the Controller are:

Address: ALISY SPORT s.r.o., Ještědská 360, 460 08 Liberec 8


Phone: +420 773 333 107 (Mon-Fri 8:00-16:00)

3. Personal data means any information about an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

4. The Controller has not appointed a Data Protection Officer.

II. Purposes of Processing, Legal Basis for Processing

1. The legal basis for processing your personal data is that such processing is necessary for:

a) the performance of a contract between you and the Controller pursuant to Article 6(1)(b) GDPR,

b) the legitimate interest of the Controller in providing direct marketing (especially for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,

c) the legitimate interest of the Controller in communicating with the website visitor/potential customer after filling out the contact form,

d) your consent to the processing for the purposes of direct marketing (especially for sending newsletters and commercial communications) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain services of the information society, in the event that no goods or services were ordered.

2. The purpose of processing personal data is:

a) to process your order and exercise rights and obligations arising from the contractual relationship between you and the Controller. When placing an order, personal data necessary for successful order fulfillment is required (name and address, contact details). Providing personal data is a necessary requirement for entering into and performing the contract. Without providing personal data, it is not possible to enter into or perform the contract,

b) to send commercial communications and conduct other marketing activities,

c) statistical and analytical processing of website traffic.

III. Sources and Categories of Processed Personal Data

1. The Controller processes personal data that you have provided to him or personal data that the Controller has obtained based on the fulfillment of your order.

2. The Controller processes your identification and contact data and data necessary for the performance of the contract, including the electronic file "cookie".

3. If you have subscribed to our newsletter, the Controller processes your email address and a timestamp of when consent to receive commercial offers related to goods offered in the E-shop was given.

IV. Retention Period for Personal Data

1. The Controller retains personal data

- for the period necessary to exercise rights and obligations arising from the contractual relationship between you and the Controller and to assert claims from these contractual relationships (for a period of 10 years from the termination of the contractual relationship).

- until consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 10 years if personal data is processed based on consent.

2. After the retention period for personal data has expired, the Controller will delete the personal data.

V. To Whom Your Data Is Transferred

1. Your personal data is transferred to shipping companies and other entities involved in the delivery of goods or the realization of payments based on the purchase contract, and to persons providing technical services related to the operation of the Website, including software operation and data storage.

2. In addition to the aforementioned personal data, the buyer's consent also applies to data generated during browsing the web interface generated using the Google Analytics analytical tool with code extensions for remarketing data storage. This remarketing data is stored for 365 days.

3. Recipients of your personal data processed for the purpose of fulfilling obligations arising from legal regulations may also be tax authorities or other relevant authorities in cases where the Controller is required to do so by generally binding legal regulations.

VI. Automated Decision-Making, Including Profiling

The Controller does not perform automated decision-making or profiling, nor does it collect or process personal data for these purposes. Therefore, no further details are provided in this section.

VII. Your Rights

It is not mandatory for you to provide us with your personal data. However, without providing your personal data, it is not possible to enter into or perform the contract.

The Controller hereby informs all data subjects who may be concerned, especially about the right to:

  • request access to the processed personal data from the Controller,

  • correction or deletion of data, or restriction of processing,

  • object to processing,

  • object to data portability. These rights can be exercised through an authorized person via email at

You have the right to lodge a complaint with the Office for Personal Data Protection if you believe that your right to personal data protection has been violated.

VIII. Personal Data Security Conditions

1. The Controller declares that he has taken all appropriate organizational and technical measures to secure personal data.

2. The Controller has taken technical measures to secure data storage and personal data storage in physical form, especially securing physical documents, technical data storage security, encryption, antivirus programs, backups, and others.

3. The Controller declares that personal data is accessible only to persons authorized by him.

IX. Final Provisions

1. By sending an order from the online order form, you confirm that you are familiar with the personal data protection terms and that you accept them in their entirety.

2. You agree to these terms by ticking the consent box via the online form. By ticking the consent box, you confirm that you are familiar with the personal data protection terms and that you accept them in their entirety.

3. The Controller is entitled to change these terms. The new version of the personal data protection terms will be published on the Controller's website, and at the same time, the new version of these terms will be sent to your email address provided to the Controller.

These terms take effect on October 25, 2023.

Cookies consent